SEO tactics that I see driving growth & results

Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital marketing space. She emphasizes the importance of aligning keyword strategies with user intent to optimize content effectively. By diving deep into content outlines and thoughtful optimization, Kristan provides insights on how businesses can enhance their online visibility and performance.
About the speaker

Kristan Bauer

Bauer Growth Consulting

 - Bauer Growth Consulting

Kristan is Growth Consultant at Bauer Growth Consulting

Show Notes

  • 03:10
    Advanced tactics versus traditional strategies in marketplace SEO.
    This segment explores how innovative SEO tactics differ significantly from older methods, focusing on customization and modern challenges in the marketplace.
  • 08:45
    Cutting edge techniques for competitive edge in organic search.
    Discussion centers on specific, novel SEO techniques that marketplace sellers can use to stand out and improve their search engine rankings.
  • 14:30
    Common challenges in marketplace SEO and tactical solutions.
    The conversation addresses frequent issues faced by SEO operators in marketplaces and how advanced strategies can effectively overcome these obstacles.
  • 20:50
    Case studies of successful advanced marketplace SEO implementations.
    Insights into real-world examples where innovative SEO tactics have led to significant organic growth and enhanced visibility for brands.
  • 25:40
    Key metrics to measure success in advanced marketplace SEO.
    This part of the discussion focuses on the essential metrics that marketing executives should monitor to evaluate the effectiveness of their SEO strategies.

Quotes

  • “I love that concept of future proof, because that really leans into the concept of SEO just being more than just keywords and links.” - Kristen Bauer

  • “Technical cleanup is always something that should be focused on for brands, whether you have a small site or a large site, even more important for large sites. But technical cleanup is still something that is really, really important for SEO, especially for those enterprise brands.” - Kristen Bauer

  • “SEO is a practice. Not every brand will actually react the same way to a change that gets rolled out live.” - Kristen Bauer

  • “SEO testing is a little different than A-B testing, which we all know that in order to do SEO testing, you actually have to make these changes live. They can't just be client-side or cookie-based changes.” - Kristen Bauer

  • “The user experience can lean into so many different components that do impact SEO. You know, your page speed improvements and enhancements, call to action, personalization, layout, interactive elements, all these things can really add to that user experience that do impact SEO as well.” - Kristen Bauer

About the speaker

Kristan Bauer

Bauer Growth Consulting

 - Bauer Growth Consulting

Kristan is Growth Consultant at Bauer Growth Consulting

Up Next: